Positioning

The retail and sales assistance sector has been experiencing major changes :

• Legislative and regulatory changes in France and Europe driven by consumer protection concerns
• The development of neighbourhood stores and growing specialisation in the retail sector
• The growth of discount stores and e-commerce.

Faced with this increasingly aggressive and competitive market, industry players are now going back to basics, building customer loyalty at the same time as increasing their reach through multiple retail channels.
ALTEN works with its clients throughout the value chain, from engineering and design to production, retail logistics and marketing & sales.

ALTEN has expertise in :

• business process services
• project management and coordination (PMO, etc.)
• information system prime contracting, with a focus on architecture, development, validation and support.

ALTEN has high-value niches of expertise, particularly in e-commerce usability, Internet/intranet technical development, and loyalty solutions including semantic search.

Project references