Test Factory: Top Sportswear brand marketing tools - ALTEN Group

Test Factory: Top Sportswear brand marketing tools

Producing more than 900 million product units every year, one of the largest sporting goods manufacturers in the world charges ALTEN to develop a test automation framework for its Group Marketing applications: Digital Asset Management, B2C product design & production planning, and B2B Customer relationship management.

They enable all parties to access various datas like brand materials (artwork, images…), catalogue of articles (model, colors, sizes…) or company’s interactions with professional sports teams. If these digital applications are reliable, they improve the marketing productivity to produce better campaigns which truly further the product and company in the right way.

Developed by ALTEN Spain (ISTQB® partner) in the best coding practices (Agile approach, Behavior Driven Development, Angular JS, Jira…), the test automation framework allows reuse of scripts and libraries in all portals, execution of automated tests to verify that these digital applications behave as described in different scenarios, on different platforms, on different web browsers. As the software grows in scope and complexity, these automated tests give confidence that features built in the past have not been broken by more recent changes.