Paris Basketball
An Innovative Partnership for Sport and Youth
Founded in 2018 with a clear ambition to restore a professional basketball club to Paris worthy of the capital Paris Basketball has achieved a meteoric rise in less than six years: French champions, EuroCup 2024 winners, and now competing in the EuroLeague, Europe’s most demanding basketball competition. It is precisely this profile a young, ambitious club rooted in a culture of excellence and innovation that led ALTEN to become a partner. Between a global leader in engineering and a club that has built its identity at the crossroads of the NBA and urban cultures, the shared values are clear: performance, self-improvement, team spirit, and commitment to tomorrow’s talent.
A Club in European Orbit, a Partner to Match
In the 2023-2024 season, Paris Basketball delivered one of the most remarkable seasons in French basketball history. With a record of 22 wins and just 1 loss in the EuroCup, the club lifted the European trophy before securing a place in the EuroLeague the following season—a unprecedented achievement for a club of its age. At the adidas arena, their 8,000-seat venue inaugurated in Porte de la Chapelle in 2024, matches are consistently sold out. An average of 7,000 spectators per EuroLeague game speaks volumes about the excitement generated.
For ALTEN, aligning with this dynamic means choosing a partner that embodies the same demands guiding the Group daily: moving faster, further, with method and ambition. Performance is not improvised, it is built, both on the court and in the project room.
ALTEN Student Game : The Partnership in Action for Students
One of the most tangible expressions of this partnership is the ALTEN Student Game, a 3×3 student basketball tournament held directly on the court of the adidas arena, before a Betclic Élite Paris Basketball game. A unique day where students transition from spectators to players, representing their school or university in a mixed competition—with all registration fees donated to Les Restos du Cœur.
During the first edition, the University of Rouen won the final—but all participants experienced something unforgettable: playing in one of France’s most prestigious arenas, in a high-stakes atmosphere, followed by access to the afternoon’s professional game. The third edition is already planned, a testament to the success of this format.
More than just a tournament, the ALTEN Student Game reflects a philosophy: ALTEN stands alongside young talent, both on the court and in their professional journeys.
A Strategic and Inspiring Partnership
This partnership is strategic on multiple levels. It allows ALTEN to enhance its visibility among a young, dynamic audience while reinforcing its societal commitment through events like the ALTEN Student Game. It also illustrates a perfect synergy between the worlds of engineering and sport, two domains where innovation, collaboration, and team spirit are essential.
For ALTEN, this partnership is an opportunity to demonstrate how a company can actively engage in sports by supporting initiatives that combine performance, education, and solidarity.
On the court or in an engineering lab, the logic is the same: surround yourself with the best, work as a team, and aim for the podium.
